Do states with merit scholarships have higher enrollment rates?
College is expensive. For many students, the rising costs of higher education pose a significant barrier to enrollment. This is where merit scholarships step in, offering financial relief to those with outstanding academic, athletic, or artistic achievements. But beyond helping individual students, merit scholarships might be influencing something even bigger—statewide college enrollment rates.
Do states with merit scholarships have higher enrollment Rates, and see more students pursuing higher education? And if so, why? This blog explores the connection between state-led merit scholarships and college enrollment rates, backed by data, case studies, and insights from education experts.
Understanding Merit Scholarships

What Are Merit Scholarships?
Merit scholarships are financial awards given to students based on accomplishments rather than financial need. This could include high grades, standardized test scores, leadership, or extracurricular achievements. Unlike need-based scholarships, merit-based awards don’t consider the recipient’s economic background.
For example:
- A student with a 4.0 GPA may qualify for a full-tuition scholarship.
- A skilled athlete may be offered a merit scholarship to join a university’s sports team.
How Merit Scholarships Improve College Affordability
By covering a portion—or even the entirety—of tuition costs, merit scholarships can significantly cut the financial burden of college. This makes higher education accessible to students who might otherwise struggle to afford it. And reducing financial stress is shown to positively impact retention rates, as students are less likely to drop out due to economic hardships.
The Link Between Merit Scholarships and State Enrollment Rates
Do states with merit scholarships have higher enrollment rates?
To answer this, we turn to enrollment data from the National Center for Education Statistics (NCES), which shows a noticeable trend. States with established, robust merit scholarship programs often exhibit higher college enrollment rates compared to those without such initiatives.
For example, Georgia, with its well-known HOPE Scholarship, consistently demonstrates higher-than-average college enrollment rates among high school graduates. On the other end, states without state-funded merit incentives see enrollment rates closer to, or below, the national average.
Research Findings
A study by the National Bureau of Economic Research (NBER) highlights a direct correlation between merit scholarship availability and increased college participation among students. Another report from the American Educational Research Association (AERA) emphasizes that merit programs not only improve enrollment but also promote degree completion, as students are encouraged to maintain academic eligibility for renewal.
Case Studies and Examples
Georgia’s HOPE Scholarship Program
Georgia’s HOPE Scholarship provides tuition assistance to high-achieving students attending in-state colleges. Here’s the impact:
- Before HOPE’s introduction, Georgia’s enrollment rate was below the national average.
- Following HOPE’s launch in 1993, enrollment rates surged by nearly 10% over the next five years.
- Today, Georgia remains one of the leaders in college enrollment among U.S. states, particularly for public institutions.
Tennessee Promise
Tennessee introduced the Tennessee Promise program to offer last-dollar merit-based scholarships, making community college tuition-free for eligible students. The results?
- Community college enrollment rates jumped by 20% in the first year after implementation.
- Retention rates also increased, with more students completing associate degrees.
Comparing Non-Merit States
States without statewide merit scholarships, such as Wyoming or Alaska, tend to show enrollment rates that stagnate or decline over the same periods. This suggests that merit programs play a key role in motivating students to pursue higher education.
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Factors Influencing Effectiveness

While merit scholarships clearly correlate with higher enrollment rates, they’re not the only factor at play. Here are some additional influences to consider:
- Economic Conditions
States with higher median household incomes or lower unemployment rates may already see higher education participation, which could amplify the effectiveness of merit scholarships.
- Availability of Colleges
States with a greater number of accessible and affordable colleges tend to see higher enrollment overall.
- Student Demographics
States with higher high school graduation rates are naturally primed for better college enrollment rates, regardless of merit program availability.
The Broader Impact on Higher Education
Merit scholarships do more than just increase enrollment—they influence the quality and diversity of students at institutions as well.
Improved Student Body Quality
Since merit criteria reward high-achieving students, these scholarships attract top talent. Universities benefit from having a motivated and prepared student body, which can lead to higher academic standards overall.
Diversity Challenges
However, some critics argue that merit scholarships disproportionately benefit wealthier students, who already have access to resources like SAT prep courses and extracurricular opportunities. This could unintentionally reduce diversity in higher education unless efforts are made to complement merit programs with need-based aid.
Challenges and Criticisms of Merit Scholarship Programs
While merit scholarships bring undeniable benefits, they’re not without flaws. Here are some common criticisms:
- Equity Concerns
Merit-based scholarships can unintentionally favor students from more affluent backgrounds. To combat this, some states supplement merit programs with need-based aid, ensuring a more level playing field.
- Funding Sustainability
Merit programs require substantial state funding. For example, programs like Georgia’s HOPE Scholarship have faced financial difficulties in recent years due to increased demand.
- Risk of Brain Drain
Students might receive merit funding to attend in-state colleges, but many still leave their home state upon graduation, providing limited long-term benefits to the state’s economy or workforce.
What This Means for Students and Policymakers

The relationship between merit scholarships and enrollment rates offers valuable insights for both high school students and policy-makers.
- For Students and Parents
If you’re weighing college options, prioritize states or institutions offering merit scholarships. These programs can significantly ease financial burdens and give you access to quality higher education.
- For Policymakers
The evidence is clear—merit scholarships boost enrollment. However, combining merit-based and need-based approaches ensures broader accessibility and equity. Balancing both is key to supporting diverse and sustainable educational goals.
Shaping the Future of Education

Merit scholarships are more than financial aid—they’re tools for change. While not a one-size-fits-all solution, they play a critical role in shaping educational outcomes, increasing accessibility, and improving academic institutions.
To truly harness their potential, we need more research and discussion on how to design fair and effective programs. What do you think? Should more states adopt merit-based scholarships to boost enrollment? Share your thoughts below or join the conversation using #MeritScholarships.